Concept 01

Editorial Yellow

Type-led on full RW yellow. Ink-grounded back with Playfair italic date numerals.

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Concept 02

Numeric Broadcast

Pentagram-poster energy. Oversized $1,000 numeric hero on white; numeric tiles on the back.

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Concept 03

Map of the Patch

Hand-drawn SVG catchment map. Locality-first: "Your street is on the map."

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Concept 04

Date System

Two giant Playfair italic date stacks 30·06·26 / 01·07·27 with a timeline infographic on the back.

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Concept 05

Community Ribbon

Ten SVG partner monograms across the hero. "We back local" — community at the centre.

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Section B — Photo-led concepts

Grounded in raywhitesherwood.com.au's actual photography and brand voice — concepts 06–10

Concept 06

Dusk Estate

Aspirational lifestyle. White Chelmer Queenslander at twilight, glowing interior. Playfair italic headline on a dusky warm gradient.

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Concept 07

Whole Team

RWS's own homepage promise made tactile. Full-bleed team photo; "We bring the whole team" in Lato 900.

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Concept 08

Neighbourhood Aerial

Aerial drone of Jindalee. Lato 900 "You know this neighbourhood." + Playfair italic "So do we." Suburb ribbon on back.

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Concept 09

Advisory Moment

Split-layout — Cameron + couple + iPad on the right, headline panel on the left. "What's your home worth in a budget year?" CTA chip.

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Concept 10

Character Home

Chelmer 1910 Queenslander checkerboard kitchen. Almost wordless front; single Playfair italic line "Some homes tell a story. We help you write the next chapter."

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Section C — Prize-led — different angles on a share of $1,000 weekly

Five concepts where the prize is the hero — designed for letterbox cut-through. All use only verified facts and offer the free Budget Property Review as a supporting CTA.

Concept 11

Numbered Ticket

Card-as-ticket. Vintage raffle/admission aesthetic with perforation, serial number, and "Win your share of $1,000" as the hero.

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Concept 12

The Cheque

Card-as-cheque. "Pay to the order of a neighbour like you." Amount: "A share of one thousand dollars." Witty and premium.

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Concept 13

Odds Ladder

Numeric ladder showing how $1,000 splits across multiple winners. Maths-as-design with Economist/Bloomberg cover energy.

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Concept 14

Chalkboard Local

Pub/cafe chalkboard. Slate ground, chalk-white hand-lettering, RW yellow accents. Community pub-board energy.

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Concept 15

Cash Stack

Illustrated stylised AU $50 notes as the hero — direct prize-led visual punch with no abstraction.

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Section D — Session & prize — photo-led

Five concepts combining the 30-minute Budget Property Review session with the prize draw — concepts 16–20.

Concept 16

The 30-Minute Promise

Time-led bold Playfair italic "30" as the hero. Cameron advisory photo as supporting half. Direct and trustworthy.

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Concept 17

At Your Door

Brisbane facade photo — dusk warm gradient. Doorstep conversation, local & personal. Intimate and neighbourhood-grounded.

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Concept 18

Split the Thousand

Bold RW yellow block with Lato 900 "$1,000" hero. Community/partner photo supporting half. Prize-share as community act.

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Concept 19

Coffee & Numbers

Warm cafe-brown gradient. Relaxed 30-min session over coffee — low-barrier CTA with lifestyle warmth. Playfair italic "coffee".

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Concept 20

Postcard from the West

Aerial green-blue hero. Divided-back travel postcard format — QR code as the postage stamp. Boldest format play of the set.

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Section E — Photo-led letterbox drops

Ten photo-grounded letterbox concepts across Oxley, Corinda, Graceville, Chelmer, and Sinnamon Park — concepts 21–30.

Concept 21

Warm Editorial

"There's no place like your patch." Corinda Queenslander bathed in golden hour. Playfair italic over warm amber gradient.

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Concept 22

Bold Broadcast

Poster-loud Oxley hero. "WIN YOUR SHARE" in Lato 900 on ink ground with a yellow $1K starburst. Maximum letterbox cut-through.

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Concept 23

Value / Aerial

"What's your home worth this year?" Graceville riverfront aerial as full-bleed hero. Budget facts as the answer.

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Concept 24

Luxury Premium

Dusk heritage Chelmer estate, yellow hairline rule. Quiet confidence — premium positioning for high-value properties.

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Concept 25

Modern Confident

"Make your move." Diagonal yellow panel cuts across a contemporary Oxley house photo. Direct, confident, action-oriented.

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Concept 26

First-Home / Friendly

"Your first home could be this one." Oxley red-door cottage front. Budget first-home buyer incentives as the hook.

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Concept 27

Minimalist Premium

"The market won't wait." Single yellow circle on white silence — Oxley rendered house. Confidence through restraint.

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Concept 28

Proudly Local

Giant "Oxley." suburb word as the hero over a Queenslander photo. Hyper-local identity — you know this street.

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Concept 29

Daylight Optimist

"Good news for your street." Corinda under a bright blue sky. Optimistic, warm, and budget-positive — counters market anxiety.

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Concept 30

We Back Local

"We back local." + 10 partner dots over Sinnamon Park aerial. Community partnership as the hero — warmest concept in the set.

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