01
Editorial Yellow
Full RW yellow front, Playfair italic editorial type
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A — Typographic
Concepts 01 – 05
02
Numeric Broadcast
Pentagram-poster $1,000 hero
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03
Map of the Patch
Hand-drawn parchment map of Brisbane catchment
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04
Date System
Masthead Playfair italic numerals + timeline back
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05
Community Ribbon
10 partner monograms, "We back local."
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B — Photo-led
Concepts 06 – 10
06
Dusk Estate
Cinematic Chelmer Queenslander at twilight
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07
Whole Team
Full-bleed 30-person team photo
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08
Neighbourhood Aerial
Drone of Jindalee + 13-suburb back ribbon
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09
Advisory Moment
50/50 split, Cameron + iPad + free-appraisal CTA
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10
Character Home
Heritage Chelmer kitchen + magazine-page back
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C — Prize-led
Concepts 11 – 15
11
Numbered Ticket
Card-as-ticket — vintage raffle with perforation and serial number
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12
The Cheque
Card-as-cheque — "Pay to the order of a neighbour like you"
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13
Odds Ladder
Numeric ladder — how $1,000 splits across winners, maths-as-design
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14
Chalkboard Local
Slate chalkboard — chalk-white lettering, community pub-board energy
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15
Cash Stack
Stylised AU $50 note fan — direct prize-led visual punch
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D — Session & Prize, photo-led
Concepts 16 – 20
16
The 30-Minute Promise
Time-led bold typography + Cameron advisory photo
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17
At Your Door
Brisbane facade photo — doorstep conversation, local & personal
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18
Split the Thousand
Prize-share hero — bold yellow + community/partner photo
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19
Coffee & Numbers
Cafe lifestyle photo — relaxed 30-min session over coffee
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20
Postcard from the West
Divided-back travel postcard — aerial hero, QR-as-stamp
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E — Photo-led letterbox drops
Concepts 21 – 30
21
Warm Editorial
"There's no place like your patch." (Corinda Queenslander, golden)
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22
Bold Broadcast
"WIN YOUR SHARE" + $1K starburst (Oxley, poster-loud)
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23
Value/Aerial
"What's your home worth this year?" (Graceville riverfront aerial)
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24
Luxury Premium
Dusk heritage estate, yellow hairline (Chelmer)
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25
Modern Confident
"Make your move." diagonal yellow panel (Oxley modern)
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26
First-Home/Friendly
"Your first home could be this one." (Oxley red-door cottage)
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27
Minimalist Premium
"The market won't wait." single yellow circle (Oxley rendered)
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28
Proudly Local
Giant "Oxley." suburb word (Oxley Queenslander)
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29
Daylight Optimist
"Good news for your street." (Corinda, blue sky)
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30
We Back Local
"We back local." + 10 partners (Sinnamon Park aerial)
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