01 Editorial Yellow Full RW yellow front, Playfair italic editorial type
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Concept 01 Editorial Yellow — front card: full RW yellow front with Playfair italic editorial type
Concept 01 Editorial Yellow — back card
03 Map of the Patch Hand-drawn parchment map of Brisbane catchment
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Concept 03 Map of the Patch — front card: hand-drawn parchment map of Brisbane catchment
Concept 03 Map of the Patch — back card
04 Date System Masthead Playfair italic numerals + timeline back
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Concept 04 Date System — front card: masthead Playfair italic numerals
Concept 04 Date System — back card: timeline
05 Community Ribbon 10 partner monograms, "We back local."
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Concept 05 Community Ribbon — front card: 10 partner monograms, We back local.
Concept 05 Community Ribbon — back card
06 Dusk Estate Cinematic Chelmer Queenslander at twilight
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Concept 06 Dusk Estate — front card: cinematic Chelmer Queenslander at twilight
Concept 06 Dusk Estate — back card
08 Neighbourhood Aerial Drone of Jindalee + 13-suburb back ribbon
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Concept 08 Neighbourhood Aerial — front card: drone of Jindalee
Concept 08 Neighbourhood Aerial — back card: 13-suburb ribbon
09 Advisory Moment 50/50 split, Cameron + iPad + free-appraisal CTA
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Concept 09 Advisory Moment — front card: 50/50 split, Cameron + iPad
Concept 09 Advisory Moment — back card: free-appraisal CTA
10 Character Home Heritage Chelmer kitchen + magazine-page back
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Concept 10 Character Home — front card: heritage Chelmer kitchen
Concept 10 Character Home — back card: magazine-page layout
11 Numbered Ticket Card-as-ticket — vintage raffle with perforation and serial number
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Concept 11 Numbered Ticket — front card: vintage raffle ticket with perforation
Concept 11 Numbered Ticket — back card
12 The Cheque Card-as-cheque — "Pay to the order of a neighbour like you"
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Concept 12 The Cheque — front card: pay to the order of a neighbour like you
Concept 12 The Cheque — back card
13 Odds Ladder Numeric ladder — how $1,000 splits across winners, maths-as-design
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Concept 13 Odds Ladder — front card: numeric ladder showing $1,000 split
Concept 13 Odds Ladder — back card
14 Chalkboard Local Slate chalkboard — chalk-white lettering, community pub-board energy
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Concept 14 Chalkboard Local — front card: slate chalkboard with chalk-white lettering
Concept 14 Chalkboard Local — back card
15 Cash Stack Stylised AU $50 note fan — direct prize-led visual punch
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Concept 15 Cash Stack — front card: stylised AU $50 note fan
Concept 15 Cash Stack — back card
16 The 30-Minute Promise Time-led bold typography + Cameron advisory photo
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Concept 16 The 30-Minute Promise — front card: time-led bold typography
Concept 16 The 30-Minute Promise — back card: Cameron advisory photo
17 At Your Door Brisbane facade photo — doorstep conversation, local & personal
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Concept 17 At Your Door — front card: Brisbane facade photo
Concept 17 At Your Door — back card
18 Split the Thousand Prize-share hero — bold yellow + community/partner photo
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Concept 18 Split the Thousand — front card: bold yellow prize-share hero
Concept 18 Split the Thousand — back card
19 Coffee & Numbers Cafe lifestyle photo — relaxed 30-min session over coffee
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Concept 19 Coffee and Numbers — front card: cafe lifestyle photo
Concept 19 Coffee and Numbers — back card: relaxed 30-min session info
20 Postcard from the West Divided-back travel postcard — aerial hero, QR-as-stamp
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Concept 20 Postcard from the West — front card: aerial hero travel postcard
Concept 20 Postcard from the West — back card: divided postcard, QR-as-stamp
21 Warm Editorial "There's no place like your patch." (Corinda Queenslander, golden)
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Concept 21 Warm Editorial — front card: Corinda Queenslander, golden light
Concept 21 Warm Editorial — back card
22 Bold Broadcast "WIN YOUR SHARE" + $1K starburst (Oxley, poster-loud)
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Concept 22 Bold Broadcast — front card: WIN YOUR SHARE + $1K starburst, Oxley
Concept 22 Bold Broadcast — back card
23 Value/Aerial "What's your home worth this year?" (Graceville riverfront aerial)
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Concept 23 Value/Aerial — front card: Graceville riverfront aerial
Concept 23 Value/Aerial — back card
24 Luxury Premium Dusk heritage estate, yellow hairline (Chelmer)
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Concept 24 Luxury Premium — front card: dusk heritage estate, Chelmer
Concept 24 Luxury Premium — back card: yellow hairline details
25 Modern Confident "Make your move." diagonal yellow panel (Oxley modern)
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Concept 25 Modern Confident — front card: Make your move, diagonal yellow panel
Concept 25 Modern Confident — back card
26 First-Home/Friendly "Your first home could be this one." (Oxley red-door cottage)
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Concept 26 First-Home/Friendly — front card: Oxley red-door cottage
Concept 26 First-Home/Friendly — back card
27 Minimalist Premium "The market won't wait." single yellow circle (Oxley rendered)
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Concept 27 Minimalist Premium — front card: The market won't wait, single yellow circle
Concept 27 Minimalist Premium — back card
28 Proudly Local Giant "Oxley." suburb word (Oxley Queenslander)
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Concept 28 Proudly Local — front card: giant Oxley suburb word
Concept 28 Proudly Local — back card
29 Daylight Optimist "Good news for your street." (Corinda, blue sky)
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Concept 29 Daylight Optimist — front card: Corinda blue sky
Concept 29 Daylight Optimist — back card: Good news for your street
30 We Back Local "We back local." + 10 partners (Sinnamon Park aerial)
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Concept 30 We Back Local — front card: Sinnamon Park aerial
Concept 30 We Back Local — back card: We back local + 10 partners